Being a successful auto detailer requires attention to detail and diligence. If you own your own business, this is especially true.
Like any service related business, your reputation is what keeps your current clients coming back and providing new ones every day. People appreciate value and good work. If you can give them both as an auto detailer, you’ll never have to worry about running out of clients.
Not every client is the same. They all have very specific wants and needs. It’s important to remember that when communicating with the client. Do they know what auto detailing services you offer? Do they have a specific request such as removing a stain on the carpet?
Make sure they understand your fees up front and always use a contract that clearly shows what services they agreed to pay for.
If you’re providing auto detailing Louisville, Kentucky area, you know there’s a fair amount of competition.
Even if you and your detailing company do great work, you’ll need something more to be competitive. That’s where mobile detailing comes in. Lots of people use a specific auto detailer because it’s convenient and that translates into location.
Even if your brick and mortar business is currently located in a convenient location, if you don’t provide mobile auto detailing services in Louisville, you are missing out on dozens of potential new clients every day.
Are the services you provide comparable to your competitors? Do you provide a service most do not? In a highly competitive service area like Louisville, Kentucky, it would serve you well to employ something that makes you stand out. It can be as simple as a discount based on the day of the week, possibly offering one hour service or even a super low price on a detailing package for new clients. There are an infinite number of possibilities.
Make sure you always over-deliver on your promised services. People like to believe they’re special and if you make them feel that way, you’ll have more clients than you can handle. That’s a good problem to have. It can be as simple as a free air freshener of their choice or a branded coffee mug. Never miss an opportunity to let your clients do your advertising for you.
One last tactic that will help your bottom line significantly is upselling. Be careful when doing this and always pay close attention to the client. Most people recognize it for what it is and if your delivery is poor, you risk making them mad and possibly losing a client.
Always suggest additional services and stop at their first objection. That’s never an invitation to try again using a different approach.
If your auto detailing services stand out in Louisville, Kentucky, you will enjoy a steady flow of year round customers. If you can provide the added convenience of mobile detailing, you will be in elite company with only a handful of competitors. Always provide value and make sure your clients are happy they chose you to detail their car.